Author: Annette Malave, SVP/Insights, RAB
There’s no doubt that technology is impacting all industries. When it comes to the auto industry, the impact has been tremendous. From interactive dashboards to navigation systems to on-board safety features. Despite all these features, certain drivers still want simplicity and just be “able to turn their radio on or off” according to Tom Payton, AVP, Marketing Operations with American Honda Motor Company.