Author: Annette Malave, SVP/Insights, RAB
In just a few weeks, people across the country will be celebrating Father’s Day. For some, it may continue to be virtual, and for others, it may be a long awaited in-person celebration. According to the National Retail Federation (NRF), 75% of adults plan on celebrating Father’s Day in 2021.
Author: Annette Malave, SVP/Insights, RAB
This month marks radio’s 100th anniversary. It’s an incredible milestone, and never has radio been more important, valued or recognized as it has this past year.
Contributor: Pierre Bouvard, Chief Insights Officer, CUMULUS MEDIA/Cumulus Radio Station Group/Westwood One
People across the country are ready to go and are already on the road. According to the Dallas Federal Reserve, 69% of U.S. workers commuted to work daily or somedays in September – up from a low of 55% in May.
As the number of people working remotely declines, American’s are resuming their commute to work or to school and radio is joining them on their drive.
Author: Annette Malave, SVP/Insights, RAB
It’s August! Did you know that August is considered National Back-to-School Month? It’s the time when parents of school-aged children are in the deep throes of clothing, shoes and school-supply shopping. This year will be no different from any other.
Author: Annette Malave, SVP/Insights, RAB
“School’s out forever!” Who doesn’t love that song by Alice Cooper. No matter the generation, it’s a lyric everyone knows. We know it’s July but guess what? School isn’t really out forever. August is National Back-to-School month.
Author: Annette Malave, SVP/Insights, RAB
Here we are – mid-July, lush gardens, warm weather, barbecues and picnics with friends and families. The mid-point of summer and the year are now over. This means only one thing – back-to-school shopping is in full swing!
While it may seem difficult to believe, go into any retailer of clothing, shoes or office supplies and the deals are just starting as the school shopping season runs from July through September. These retailers, whether they have a national footprint or one location on Main Street, have the same goal – to reach potential shoppers, get them to their location and shop. Why? Because back-to-school shopping is the second biggest shopping season for retailers. And according to the National Retail Federation, 2017 back-to-school (BTS) shopping was expected to reach $83.6 billion.