Author: Annette Malave, SVP/Insights, RAB
Halloween is almost here. To some, that brings images of candy and costumes, but to others, it means that holiday shopping is about to begin.
Continue reading “Shoppers Spend a Lot of Time with Radio”Category: Buyers
Radio Works to Drive Business and Brand Growth
Author: Tammy Greenberg, SVP/Business Development, RAB
Radio can help brands and businesses grow in a number of ways. Whether the goal is to drive awareness, traffic, or sales, radio can be a key player in a brand’s media plan. In fact, according to a 2020 iHeartMedia survey, radio is the No. 1 trusted medium in the U.S., with 75 percent of respondents saying they trust radio for the information and entertainment it delivers.
Through a Radio Works series of online, members-only events, the Radio Advertising Bureau (RAB) has taken a deep dive into more than 18 categories of business, including healthcare, automotive, retail, and restaurants, among others. While each category is unique, one thing remains consistent across the board: radio can be an effective way to drive business and brand growth.
Continue reading “Radio Works to Drive Business and Brand Growth“Radio’s Role in the Valued Business of Retail
Author: Annette Malave, SVP/Insights, RAB
Shopping habits have changed. Consumer expectations of the brands they purchase and where they purchase them have shifted dramatically. These changes will continue to impact retailers everywhere from Main Street to Broadway. Retailers of all sizes are constantly trying to navigate these changes, so it is important to understand the values of today’s shoppers.
Continue reading “Radio’s Role in the Valued Business of Retail”Radio Reaches Sports Enthusiasts
Author: Victor Texcucano, Content Coordinator, RAB
We’re leaving the dreaded winter behind. The weather is warming, and the days are getting longer. In other words, cherished springtime is here. This is creating a common desire among people in the U.S. – they want to be outside.
Continue reading “Radio Reaches Sports Enthusiasts”Radio Plays a Part in the Future of Retail
Author: Victor Texcucano, Content Coordinator, RAB
COVID-19 fears and restrictions have helped establish several new trends in the world of retail. Since the rise of e-commerce over the past decade or so, shopping has evolved to become much faster and much more convenient.
Continue reading “Radio Plays a Part in the Future of Retail”Tradition is Valued by Auto Buyers
Author: Annette Malave, SVP/Insights, RAB
Before the pandemic, traditional aspects of the auto purchase were changing. People were considering subscription auto plans versus ownership. Vehicle options were also shifting. COVID-19 changed all that.
Traditional vehicle ownership is still considered to be the most convenient, practical and flexible by consumers. When it comes to audio entertainment, traditional sources are important.
Continue reading “Tradition is Valued by Auto Buyers”