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In Your Ears – The 30th Anniversary
Radio Mercury Awards

Author: Madison Wright, Associate Producer, Radio Mercury Awards

For the past 30 years, radio broadcasters, agencies and advertisers have entered their creative work into the Radio Mercury Awards. Produced by the Radio Advertising Bureau, it is the only awards competition that exclusively honors creativity in radio and audio since its creation in 1992. Around 20,000 commercials have competed for close to $3.5 million in prizes.

When reflecting upon the Radio Mercury Awards, especially during this special anniversary, two things come to mind – the rich heritage of the awards show and how they continue to matter to the creative community as the medium continues to evolve.

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Radio Mercury Awards”

Reaching Auto-Buying Radio Listeners

Author: Annette Malave, SVP/Insights, RAB

While there have been many shifts in consumer behaviors, many consumer preferences remain unchanged. If there is one thing that the pandemic has proven, it is that personal connections matter.

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Here’s the Buzz from Radio Week

Author: Annette Malave, SVP/Insights, RAB

Engagement. Local. Heart. Soul. Creativity. Partnerships. Those were words that resonated across the various sessions and events that took place during Radio Week.

From Oct. 5 – 9, CEOs, managers, sellers, radio personalities and some the brightest creative directors participated in two of radio’s biggest events – Radio Show and the Radio Mercury Awards.

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The Rapidly Changing Consumer

Author: Annette Malave, SVP/Insights, RAB

As states are in various phases of reopening, consumers find themselves in various stages of their own phases. These phases continue to shift and change the behaviors that had once been routine to so many. In order to meet the challenges, needs and concerns of their customers, businesses will need to be nimble to best address and meet their customers’ expectations.

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The Spirit of Radio

Author: Tammy Greenberg, SVP/Business Development, RAB

Radio has long been known as a deeply personal, trusted and supportive partner for consumers, communities, and companies of all stripes. Fostering unity is part of the DNA of the more than 15,000 radio stations across the country. It is the spirit of radio.

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Radio Ad Effectiveness Scores Go Sky High with COVID-19 Messages

Contributor: Angela Jeffrey, VP Brand Management, ABX

In a recent study of 168 COVID-19-related Radio ads measured by Advertising Benchmark Index (ABX) since March 4, advertising effectiveness scores were amazingly high. Radio spots featuring thanks to first responders, helpful advice to listeners regarding resisting the virus and conveying a serious tone in their announcements all did well. Below is a look at how Radio is performing right now, including a close look at five of the top ten COVID-19 spots, showing how effective Radio can be during a time of crisis.

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