Author: Annette Malave, SVP/Insights, RAB
Radio. According to Merriam-Webster, radio is “the wireless transmission and reception of electric impulses or signals by means of electromagnetic waves.” At the Radio Advertising Bureau, these are just some of the words we use to define and describe radio: mass, personal, engaging, live, local, interactive, informative, entertaining. And yes, there are many more that can be used as we celebrate radio.
Author: Rita Landells, Member Response Manager, RAB
If the holidays represent the most wonderful time of the year, it would be no surprise that consumers are already thinking ahead to the holidays and fantasizing about a more optimistic time. According to a recent Voxware study, 51% of consumers expect to begin their holiday shopping earlier than usual this year. Another study done by Radial found that 39% of shoppers plan to begin shopping for the holidays in October.
Author: Annette Malave, SVP/Insights, RAB
It may be hard to imagine, but it was just a few years ago that headlines focused on how a particular generation was changing and impacting everything – from the workplace, to food and shopping. It is without question that 2020 will be marked as a year that impacted how and where all consumers shop.
Continue reading “Radio Ad Categories Web Increases During COVID-19”
Author: Annette Malave, SVP/Insights, RAB
When it comes to consumer behavior, awareness of their views and attitudes will be an important component to understanding their purchase journey. In fact, 2020 is being deemed as the Year of the Consumer across various industries. Like it or not, today’s consumer has greater opportunities and platforms to express their views and opinions – ranging from goods, to brands and causes.
Consumers today are used to immediate satisfaction and “get it today” – all driven by emotion and attitudes.
Author: Annette Malave, SVP/Insights, RAB
Food is fabulous! And it’s even better when someone else prepares it and serves it to you – whether it is in a casual dining establishment, white tablecloth restaurant or even in a to-go bag.
The restaurant industry has undergone vast changes to meet the expectations of consumers. They seek out unique foods and concepts that are authentic – in both flavor and experience. They also expect healthy options that will delight the inner foodie in them.
Studies have shown that words and sounds (especially those related to food) can bring imagery to mind – one of radio’s many strengths. And when you use any of these words or similar tactics within a radio commercial, radio drives restaurant search.
Author: Annette Malave, SVP/Insights, RAB
Consumers today continue to shop and buy at brick and mortar locations, despite the surge of online shopping. In fact, according to a survey released by GroundTruth, a global location tech company, 38% of consumers believe they spend more money in-store. What influences that spend? The experience.
According to an article published in Forbes earlier this year, what will be critical for the retail industry is “the customer experience.” The same rings true for automotive. An Autotrader study found that 54% of consumers would buy from a dealership that offers their preferred experiences, regardless of cost. When it comes to the QSR (quick service restaurant) industry, the experience is key. The interaction customers have with the employees is just as important as the food that is being served.