Author: Annette Malave, SVP/Insights, RAB
Have you looked in your closet lately and asked yourself, “Will I ever wear that again?” Clothing styles and trends have changed a lot in the past years. A search for sneakers will deliver options – athletic, fashion, walking and even dress.
Continue reading “Radio Listeners and Their Fashion Sense”Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs
In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.
Continue reading “Amplifying Brand Buzz: How Radio Redefines Conversations and Influence“Author: Victor Texcucano, Content Coordinator, RAB
Grocery stores are essential to our everyday lives. Whether it’s vegetables, milk, dish soap or even cat food, grocery stores are a place where we all spend a large portion of our paychecks on items that are crucial to daily living.
Continue reading “Why Radio Should Be on Every Grocery Advertiser’s List”Author: Nick Arias, Research & Insights Assistant, RAB
As incredible as it may seem, the end of the 2023 calendar year is fast approaching. This means that the countdown to the holiday season is right around the corner. To many, this means the start of seasonal shopping for gifts.
Continue reading “It’s Never Too Early to Get into the Spirit of the Holiday Shopping Season“Author: Annette Malave, SVP/Insights, RAB
The restaurant industry has had to juggle a few plates in the past few years, and some of that juggling continues today. Inflationary food costs, competition and patron expectations are just some of the challenges restaurants are experiencing.
Continue reading “A Menu of Opportunities Await Restaurants”Contributor: Todd Kalman, SVP of Sales, Marketron
Radio still has plenty of ears listening. The latest listener data highlights that AM/FM radio is the No. 1 mass-reach audio medium, with 91% of Americans age 18 and older listening monthly. Ad-supported radio also wins in share of ear and time spent listening. These are vital metrics demonstrating that radio is still a dominant presence and the best way for many advertisers to connect with audiences.
Continue reading “Radio Is a Powerful Ad Channel Across the Sales Funnel”
