Author: Annette Malave, SVP/Insights, RAB
Cancellations, social distancing, empty streets, working from home, virtual classes – this has become the new norm for many of us. We are all anxiously waiting to get back to how it used to be. In the interim, there is one thing that everyone can count on. Radio. It’s On.
Continue reading “Radio. It’s On!”
Author: Annette Malave, SVP/Insights, RAB
Today’s uncertainty in the economic landscape is top of mind among consumers and businesses alike. This uncertainty is impacting everyone – including those who are considered affluent.
According to the YouGov Affluent Perspective 2019 Global Survey, only 44% of respondents stated that they were extremely/very confident in the strength of their personal economy. Perhaps that is why 76% state that they are making fewer and more meaningful purchases.
Author: Annette Malave, SVP/Insights, RAB
Artificial intelligence. Autonomous vehicles. Robotic pets. It is easy to become enamored with technology and the latest gadgets, because they provide us with something that we didn’t know we needed or wanted. However we have also seen some technology or gadgets that some thought would be the next hottest thing, fizzle out.
Despite these tech advances, people today still use and appreciate the value of Radio. At its core, Radio remains relevant and prevalent, regardless of the device or platform used to tune in.
Author: Annette Malave, SVP/Insights, RAB
During RAB’s team coverage of CES 2020, John Holdridge of Fullscreen, a social content company, believes that there is a pending social recession. He said that people may “optimize their time for their health and well-being, there may be a point of turn-off for social.” How can eliminating social media be beneficial to a person’s health and well-being? According to a survey sponsored by the Cigna Health Insurance Company, loneliness is at an all-time high and triggered using social media. On the other hand, some studies have pointed to audio and voice as an aid to battle loneliness.
Author: Annette Malave, SVP/Insights, RAB
Once viewed as an event for techies, CES has radically evolved. CES 2020 was not about consumer electronics, it was about the consumer experience. Technology is shifting everything. It is driving brand transformation and enhancing the experience for consumers, while also having an impact on everything they do – banking, cooking, shopping and raising families.
Author: Tammy Greenberg, SVP/Business Development, RAB
As we leave one decade to enter another, we couldn’t be prouder of the progress that radio has made to continuously deliver first-class and relevant content to listeners any way they wish to consume it. Among consumers today, audio is hot and radio is hotter. Advertisers from Main Street to Wall Street are tapping into radio’s incredible power and unique attributes. Why? Because radio is emotionally engaging, personal and measurable with the ability to deliver ad messages in a safe and receptive environment.
Continue reading “Radio’s Top 10 to Usher in 2020”