Author: Annette Malave, SVP/Insights, RAB
Coming off a holiday weekend, it is a reminder of the way things used to be. Very little about this year has been usual so far. Everything is different and continuously changing. This is now the new normal – constant change, shifts and analysis into what consumers are thinking, doing and plan on doing.
Author: Tammy Greenberg, SVP/Business Development, RAB
Radio has long been known as a deeply personal, trusted and supportive partner for consumers, communities, and companies of all stripes. Fostering unity is part of the DNA of the more than 15,000 radio stations across the country. It is the spirit of radio.
Contributor: Gabriel Soto, Manager of Research, Edison Research
Under the current climate of the COVID-19 pandemic, it’s important to disseminate information to various communities effectively. Often overlooked, African-American and Hispanic communities can benefit with a few insights into each group’s media consumption.
Continue reading “Reaching Black and Hispanic Populations through Radio and
Other Media”
Author: Tammy Greenberg, SVP/Business Development, RAB
“There’s something about the spirit of radio. It helps us all to know each other better and gives us a sense of purpose and community in a time where we need those things more than ever.”
– Adam Grant, Creative Director, AKQA (abridged).
Historically speaking, in periods of great challenge, truly there is no more important medium than local radio. In uncertain and unpredictable times, broadcast radio has proven that it is the backbone of the country’s information distribution system, with increased listening among consumers across all of its platforms.
Continue reading “The Spirit of Radio – Connecting in Times of Business Unusual”
Contributor: Laura Ivey, Director of Research, Edison Research
The most telling image from The Infinite Dial 2020 presentation is a screenshot of our presenters, Edison Research SVP Tom Webster and Triton Digital President of Market Development John Rosso, leading the webcast with over 1,500 attendees from their respective homes. No one could have anticipated that our setup would be driven by social distancing precautions. Now seems like a most appropriate time to talk about the most recent findings on the “infinite dial” of podcasting, digital, audio, radio and social media that connect us all.
Author: Tammy Greenberg, SVP/Business Development, RAB
Staying in tune with the advertising community, with regards to their opinions as it relates to radio and audio, is key to success for radio stations and advertisers alike. Opinion research provides a solid read on the pulse of the community, who are surveyed on specific topics. Brands are able to see how their brand compares and gain valuable strategic insights. Radio stations can also gain insight into current perceptions that can be shared and addressed among the advertising community. For these reasons, in 2019, RAB launched Audio Pulse™ – a polling mechanism to gauge the advertising community opinion on radio, as well as audio’s value and core competencies.