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Radio on Main Street Podcast featuring Tom Buono, BIA/Kelsey

This week, we sit down for a look at the year ahead with Tom Buono, Founder and President of BIA/Kelsey, a local marketing and advertising research and management consulting company.

RAB’s Dave Casper caught up with Tom following the release of their 2017 Local Advertising forecast. You’ll hear what’s on the horizon for local media, BIA/Kelsey’s forecast for Radio and trends to watch for in 2017.

Watches, Bracelets and Rings – Oh My!

Jewelry on window display

You’ve all heard about radio’s incredible reach and its ability to create relevant imagery in a person’s mind.  Did you know that radio is great at selling shiny new objects, too?  Yes, it can help to sell watches, earrings, bracelets and rings – oh my! According to National Jeweler.com, the holiday sales are off to a strong start.

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