The world of on-demand audio, such as podcasting, is growing rapidly so Erica Farber, President and CEO of the RAB sat down with one of its biggest champions, Steven Goldstein, founder of Amplifi Media.
Steve is recognized as a thought leader in audio programming, marketing and management and has a track record of success in virtually every major radio format for some of the country’s top broadcasting companies.
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Whether you read ad industry trades, online or print news, there are always articles referencing millennial influences or changes impacting boomers. However, there is very little attention paid to Generation X, which Pew Research referred to as the ‘middle child’ in a 2014 article. Sandwiched between two larger generations, Gen Xers who in 2017 are somewhere between the ages of 38-52, are a much smaller group in size and therefore are often overlooked by marketers.
According to the Bureau of Labor Statistics (BLS), Generation X spends more per household annually than any other generation – approximately $67K which is almost $20K more than what millennials spend. Additionally, they have the highest household income compared to the other generations.
So how do you reach this often over-looked and valuable generation? With broadcast radio — of course.
In this episode of Radio on Main Street, Jeff Schmidt, SVP of Professional Development at the Radio Advertising Bureau, sits down with author and talent consultant Dr. Tony Alessandra to talk about what makes a great salesperson – Nurture or Nature?
Dr. Alessandra believes that with the right attitude and aptitude, successful salespeople can be nurtured and natural-born salespeople can be directed to greater success. With his simple and effective method companies can learn how to create a rewarding work atmosphere that effectively helps them retain good people.
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