Marketron

Radio on Main Street featuring
Ryan Higbie from XAPP Media

In this episode, we go back to the Westwood One Podcast stage at the Radio Show in Austin where RAB SVP of Digital Services, David Casper talks with Ryan Higbie, Vice President of Sales and Solution Services from Xapp Media.

David and Ryan talk about smart speakers and emerging interactive voice technology, the differences between platforms like Amazon’s Alexa and Google Home and what broadcasters need to know right now about making sure their audio brands are well positioned to take advantage of this new technology.

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