In this edition, Erica Farber, President and CEO of the RAB speaks with Donald Miller, CEO of StoryBrand and New York Times bestselling author. His latest book entitled Building a Story Brand stresses the importance of clarifying messages so customers will listen, reinforcing the message that the words we use matter.
In the podcast they discuss how storytelling will transform the way we talk about our brands and the unique value we bring to our advertising partners.
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Erica,
Glad you did this interview. Storytelling is the main technique I teach broadcasters throughout North America to get amazing results for advertisers…and a unique kind of imaging.
I’d welcome the opportunity to share what I’ve learned with your members who want to fulfill radio’s potential.
Storytelling – it’s not just for bedtime anymore.
Jeffrey Hedquist
“Advertising’s Storyteller”
Jeff, we know you have a great story and we’d love to hear it! Be on the lookout for a call from us shortly.