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Radio on Main Street Podcast Featuring Richard Oatman, President of First Person Advertising in Kansas City

In this edition, Erica Farber, President and CEO of the RAB speaks with Richard Oatman, President of First Person Advertising based in Kansas City. With a strong background in radio sales, Richard has taken that experience and put it to work on behalf of small business owners. His clients must monetize their ad investments and they hold him accountable at all times.

His message for the New Year: “Every person in radio station management needs to focus on the number one reason for showing up to work every day – it is the client – and everything they do has to revolve around that.”

Resolutions and Reflections

Authors: Tammy Greenberg, SVP/Business Development, RAB & Annette Malave, SVP/Insights, RAB

Happy New Year!  It’s hard to believe that another year has gone by.   Right now all of us are working toward our resolutions for 2019 — both personal and professional — as well as remembering the numerous highlights of 2018.

Continue reading “Resolutions and Reflections”

Radio on Main Street Podcast Featuring Radio Strategies for 2019 From Industry Leaders Across the Country

In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau, sat down with some of radio’s leaders, who represent markets and companies both large, medium and small, to talk about their strategies for driving revenue growth in 2019. They talk about their plans to optimize marketing initiatives and explore new sales channels and tie it all together with real-time customer support that builds lasting customer relationships.

We hope you enjoy this special edition and even pick up some thoughts and ideas you can implement within your own companies and radio stations.