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Radio on Main Street Podcast Featuring Becky Brenner, Consulting Partner with Albright, O’Malley & Brenner, Country Radio Specialists

Of all commercially licensed radio stations in the US there are more country formatted stations than any other format. The actual format of a station is focused on appealing to specific demographics and lifestyles within a specific listening area.

In this edition, Erica Farber, President and CEO of the RAB speaks with Becky Brenner, Consulting Partner with Albright, O’Malley & Brenner, country radio specialists.  They work with stations in many capacities from increasing ratings and revenue, to branding, research, coaching and mentoring.

When it comes to the content of a radio station, listeners and advertisers want what they want. And as broadcasters you want your message to resonate and have a clear call to action.

Why Teens Matter, Part One: Understanding Teens’ Influence

Contributors:  Larry Rosin, Co-founder & President, Edison Research;  Megan Lazovick, Vice President, Edison Research;  Laura Ivey, Director of Research, Edison Research

We will hazard a guess right now that you, the reader of this article, are not a teenager. So we at Edison Research will tell you exactly what we think of teenagers: They are important. They are especially important to radio and to the businesses that want to reach them, and we have new research to tell us why.

Continue reading “Why Teens Matter, Part One: Understanding Teens’ Influence”