Radio has a long history of driving tune-in for television networks. At the ANA Masters of Marketing Conference, Tammy Greenberg, senior vice president, business development, RAB, sat down with Elizabeth Luciano, senior vice president, Consumer Marketing & Media for A&E Networks to discuss what is driving marketing efforts for their brands.
In the seventh episode of the Radio on Main Street ANA Masters series, Elizabeth shares the importance of human connection and the power of creativity as key strategic imperatives and views audio as a personal recommendation system, helping to get messages in front of people right before they are making decisions as to what to watch.
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