The ANA steers many initiatives that bring marketers from across the globe to ignite important change. One of those priorities is global sustainability, which provides their members with content, frameworks and resources that enable sustainable practices.
Ad Net Zero is one of those critically important resources, and at the ANA Masters of Marketing Conference, RAB’s Tammy Greenberg spoke with John Osborn, U.S. director, Ad Net Zero, for the ninth episode of the Radio on Main Street ANA Masters series.
Formerly CEO of OMD U.S. and BBDO New York, John currently leads Ad Net Zero’s efforts in an unprecedented collaboration of the entire advertising ecosystem to reduce the collective carbon impact of developing, producing and running advertising to real net zero.
At the time of this recording, Ad Net Zero was just embarking on its launch, since then, the organization is backed by over 50 supporters, comprised of U.S. representation of our global community and 18 new supporters from the U.S. marketplace.
As John says, certain media channels contribute to a greater carbon footprint, and we should all be proud that over-the-air broadcast radio is one of the most energy efficient.
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