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Thirty Years in Your Ears – Celebrating 30 Years of Radio Creativity

Author: Madison Wright, Associate Producer, Radio Mercury Awards

Since their inception, the Radio Mercury Awards have honored the best in radio creative and have brought together agencies, productions companies, advertisers and radio broadcasters, all to celebrate radio.

On Wednesday, November 17, the awards, produced by RAB, brought the celebration event to wherever viewers were watching – at home, in their offices, with family or with colleagues, all to celebrate the power of radio and the future of audio creative.

Here are four key takeaways from this year’s awards:

  • Radio and audio continue to be front and center in an advertisers’ media mix. The robust number of entries this year exceeding the previous few years reflects this trend.
  • The caliber of work submitted in this year’s competition so engaged and engrossed the final round jury that it took nearly two full days to deliberate and determine the winning work. Thus, showing that the art of radio creative continues to grow and evolve.
  • As reflected in 2020 and again in 2021, the finalists and winning work specifically produced in the Creative Spot for a Cause: Agency/Production Company/Advertiser, Creative Spot for a Cause: Radio Station or Group and Purpose-Driven Spot or Campaign categories reflect radio’s ability to communicate important and meaningful messaging to and with its listeners and the role it plays in local communities.
  • Audio creative continues to innovate and leverage core attributes including driving emotion, the use of sonic branding and shows how radio goes beyond the dial.

2021 celebrates the 15 winners and is now woven into the rich history of the Radio Mercury Awards. Want to hear more? We encourage you watch the full, encore viewing of the show here.

Alejandro Ortiz, executive creative director, Campbell Ewald Detroit/NY, will be serving as the 2022 Radio Mercury Awards chief judge.

“I’m super excited, I have a lot of history with these awards… this is an amazing festival and the quality of work that comes in every year is incredible. I am really looking forward to seeing what everyone comes with.”

Stay tuned for more information regarding 2022 Call for Entry. Want to stay ahead of the curve? Be sure to subscribe to the Radio Mercury Awards mailing list here.

Radio on Main Street Podcast Featuring Three of Radio’s Top Leaders with Insights on Managing Through Change

The one thing we all have in common, no matter what our job title is, what market we work in or who we work for –  we all experience change. How we deal with change can determine our success.

In this episode of Radio on Main Street, Erica Farber, President and CEO of the Radio Advertising Bureau speaks with industry leaders Hartley Atkins, Jonathan Brewster and Susan Larkin about the fine art of managing through change.

BONUS – Radio on Main Street Podcast Featuring More From Our Panel of Research Experts

The responses from our panel of research experts was so good we just had to probe further!

In this bonus episode of Radio on Main Street Erica Farber, President and CEO of the Radio Advertising Bureau, posed one last question – “Under the current circumstances, what type of impact do you think research and measurement surveys will have moving forward?”

We think you’ll agree, the answers are well worth a listen.

Radio on Main Street Podcast Featuring Research Experts From Research Companies and Broadcasting

There has been a lot interest in understanding how peoples’ behavior has changed during these unusual times.  With shelter in place orders due to COVID-19 and just thinking about our own behavior, are we consuming more media? Have our buying habits changed?  As we communicate with our advertisers, being able to answer these types of questions about our radio listeners behavior is more important than ever.

In this episode, Erica Farber, President and CEO of the Radio Advertising Bureau, speaks with experts from research companies and research experts at broadcast companies to find out – “How do we make sense of the new research information we are discovering?”

Radio on Main Street Podcast Featuring Erica Farber’s Conversations with Radio Personalities About Their Role as Influencers

Listeners have a personal connection with Radio’s influencers – the on-air talent.  They have a personal connection with their favorite station because of their favorite radio personalities and during this very challenging time, the connections between the on-air personalities and their listeners have never been greater.

In this episode, Erica Farber, President and CEO of the Radio Advertising Bureau, speaks with several on-air personalities across the country to ask them about the connections they have with their audiences and why those connections can be so important to advertisers. Even though these conversations were recorded before the Covid-19 crisis, we thought the content was so appropriate for what everyone is dealing with today that we wanted to share it with you.

Radio on Main Street Podcast Featuring Carl Goldman, Owner of KHTS and a Recent Victim of COVID-19

Carl Goldman and his wife Jeri are the owners of KHTS AM 1220 & FM 98.1, the Santa Clarita, California hometown radio stations.

Some of you may know Carl through the business but many of you know Carl because he has become one of the most visible individuals directly affected with Coronavirus, Covid- 19.

In this “Special Edition”, Erica Farber, President and CEO of the RAB, visits with Carl to find out more about his recent experience. As this pandemic has affected all of us in some way, we were relieved to know that Carl is back home, and most importantly, with a clean bill of health.