Marketron

Radio On Main Street Podcast featuring Paul Brenner, NextRadio

In this episode of Radio On Main Street, RAB President and CEO Erica Farber speaks with NextRadio and TagStation.com President Paul Brenner. Paul reveals the power of NextRadio in helping broadcasters track ROI, effectiveness, demographics and more, through a real-time app that activates the radio tuner built into most smart-phones.  The information it captures may help prove radio’s value and effectiveness to advertisers with real numbers.

Paul and Erica talk about how the app works from the listener’s point of view, and its immense potential to provide an information gold mine to broadcasters and advertisers.

Music is Good for You

Isn’t it amazing how sometimes you hear a portion of a song on the radio and the tune just stays in your head?  You find yourself humming, tapping or just moving your head to the beat even when you’re nowhere near a radio – but you just learned a new song.  That, my friends, is the power of radio – learning about new music.

Continue reading “Music is Good for You”

Radio on Main Street Podcast featuring Mike Hulvey, Neuhoff Communications

In this episode of Radio on Main Street, RAB President and CEO Erica Farber speaks with Neuhoff Communications Chief Operating Officer Mike Hulvey about the power and importance of local radio. Mike’s dynamic personality and strong leadership skills have made him a welcome addition to RAB’s Executive Committee, and have been instrumental in powering Neuhoff Communications to prominence as one of America’s great local media companies.  He attributes Neuhoff’s success to four core values: grit, community, innovation and excellence.

Mike and Erica have a lively conversation about what the future holds for local radio companies and how creative application of new technology helps make the hometown broadcaster more exciting and relevant to their local audience.

Radio on Main Street Podcast featuring Jim Thompson, Broadcasters Foundation of America

In this episode of Radio on Main Street, RAB President and CEO, Erica Farber speaks with veteran broadcaster Jim Thompson. Jim now heads the Broadcasters Foundation of America, a charitable foundation whose mission is to be there when times get tough for radio and television professionals.

Jim and Erica talk about the history and mission of the Broadcasters Foundation of America and look forward to some of the fundraising events that help the foundation help your fellow broadcasters. Who knows….maybe even you, someday.

Radio on Main Street Podcast featuring Delilah, Nationally Known Radio Personality

In this episode of Radio on Main Street, RAB President and CEO Erica Farber talks with Delilah, Premiere Networks’ nationally syndicated personality about the relevance and power of radio to today’s media consumer.  Delilah also shares her secret for connecting with her radio audience across generations.