Category: Podcast

A Chief Marketing Officer, also known as a CMO is a c-level corporate executive responsible for activities in an organization that have to do with creating, communicating and delivery offerings that provide value for customers and clients. At Cumulus Media that go-to person is Christina Albee.

Erica Farber, President & CEO of the RAB talks with Christina about the challenges of balancing her time between the company’s significant national initiatives with the local connections of over 446 owned and operated radio stations in 90 markets across the country.

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The MIW group consists of top level women across the county who volunteer their time to use their influence and resources to support women in radio to develop strong management and leadership skills.  The current MIW spokesperson is Denyse Mesnik, President of The Mesnik Group.

In this episode of Radio on Main Street, RAB President & CEO Erica Farber and one of the original founders of the MIW’s talks with Denyse about some of the current initiatives for the year plus they also discuss the findings of the recently released 2017 MIW Gender Analysis study.

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Recruiting and retaining employees is one of the biggest challenge businesses in general face.  And when it comes to broadcast, no one understands this issue better than Laurie Kahn.   This past week Laurie, who describes her title as Chief Multitasker of Media Staffing Network just celebrated the company’s 25^th anniversary.  RAB President & CEO Erica Farber talks with Laurie about the art of hiring the right person for the right job and her thoughts on what radio can do to insure a great future for the next generation of broadcasters.

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In this episode of the Radio on Main Street Podcast, as multitasking becomes the norm for all age groups, the average American spends more than 15 hours a day consuming media from dozens and dozens of sources.  RAB President & CEO Erica Farber talks with Dave Van Dyke, President of Bridge Ratings Media Research who for the second year in a row released his finding with a new Bridge Ratings consumer study focused on digital platform preferences and consumer prioritization of digital media content.

Dave’s study confirms changes in behavior to help guide digital media content producers and also provides a strategy for radio to further engage with their audiences.

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In this episode 0f Radio on Main Street, Erica Farber, RAB President and CEO, sits down for a conversation with consultant John Ellis at the recent CES in Las Vegas.

John actively consults clients whose businesses intersect in automotive, software, consumers and mobility.

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In this episode of Radio on Main Street, Jeff Schmidt, SVP of Professional Development at the RAB, talks with Steve Koenig, Senior Director of Research for the Consumer Technology Association, following his “Tech Trends to Watch” presentation.

Jeff also speaks to Shawn DuBravac of Astra Insights about “smart speakers” and what the future holds for that technology.

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