Marketron

Category: Political

Radio’s Top 10 to Usher in 2020

Author: Tammy Greenberg, SVP/Business Development, RAB

As we leave one decade to enter another, we couldn’t be prouder of the progress that radio has made to continuously deliver first-class and relevant content to listeners any way they wish to consume it. Among consumers today, audio is hot and radio is hotter. Advertisers from Main Street to Wall Street are tapping into radio’s incredible power and unique attributes. Why? Because radio is emotionally engaging, personal and measurable with the ability to deliver ad messages in a safe and receptive environment.
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Keep Your Files in Order

Contributors: Brad C. Deutsch, Principal, Foster Garvey, P.C. and Benjamin J. Lambiotte, Principal, Foster Garvey, P.C. 

Just as the 2020 federal election campaign shifts into high gear, on October 16, 2019, the Federal Communications Commission issued two significant orders “clarifying” broadcasters’ political public file obligations in response to complaints filed against several stations.  In both orders, the Commission made it very clear that it is station licensees – and not political ad sponsors or their ad buyers – who are responsible for ascertaining, collecting, and uploading in a timely manner to the FCC online political public file, all the information required by Section 315(e) of the Communications Act and the FCC’s political broadcasting rules.

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Where Does Radio Fit in the 2020 Elections? – Update

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

In June, PQ Media projected that political media buying could exceed $8 billion in 2020, possibly as high as $8.5 billion.  In Part 2 of the blog post, PQ Media reviews recent issues, events and state of the economy and provides insights into the 2020 political ad forecast.

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Political Media Buying 2020: Still Way Too Early Prediction

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

In June, I posted two RAB blog posts regarding the upcoming 2020 elections. I stated that PQ Media is forecasting $8.33 billion is going to be spent by candidates and their PACs, as well as by special interest groups supporting/not supporting ballot initiatives or referendums. Radio was predicted to do well, fueled by candidates targeting multicultural audiences.

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Political Media Buying 2020: “Where Does Radio Fit?”

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

Just to recap, based on previous elections, PQ Media projects that political media buying could exceed $8 billion in 2020, possibly as high as $8.5 billion. Monies have already been spent in 2019 that exceed 2015 figures, particularly on marketing services like public relations, direct marketing, telemarketing, promotional products, experiential marketing and market research.

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Political Media Buying 2020: Way Too Early Prediction in June 2019

Contributor: Leo Kivijarv, Ph.D., Executive Vice President & Director of Research, PQ Media

When the Radio Advertising Bureau reached out to PQ Media a few months ago to continue our tradition of prognosticating political media buying, this time for 2020, I felt like the football and basketball reporters at ESPN and Sports Illustrated who release a Top 25 poll for the following season the day after the FBS Championship and Final Four. It’s too early to predict with so many unknowns, particularly given the political discourse of the past days, weeks and months. But I’ll give it my best shot, based on previous election trends.

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