Author: Annette Malave, SVP/Insights, RAB
It’s a companion. It’s entertainment. It’s information and so much more.
Continue reading “Radio Still Rules”Category: Streaming
Radio Reaches Adopters of Technology
Author: Victor Texcucano, Content Coordinator, RAB
The world of technology advances every day, and it sure is getting interesting. We now have 8K smart televisions with more than 33 million pixels, smart home speakers that let you hear local, national and global news with a mere voice command and even internet-connected thermostats that can be controlled from smartphone applications. Today’s technology is truly transforming our living spaces into smarter, more helpful environments.
Continue reading “Radio Reaches Adopters of Technology”Targeting the Next Big Consumer – Teens
Author: Annette Malave, SVP/Insights, RAB
An online search for Gen Z will deliver results in the billions regarding various topics and industries. If you are wondering why, it is because they are about to become the largest and most important consumer target. They may also be the most complex.
Continue reading “Targeting the Next Big Consumer – Teens”Radio Post-Pandemic
Author: Tammy Greenberg, SVP/Business Development, RAB
The challenges that the marketing, advertising and media community faced throughout 2020 and the first half of 2021 have been like nothing any business has ever seen or experienced before. These challenges brought opportunity and have demonstrated a collective resilience in nearly every sector of business.
The next frontier for radio has been shaped by many of the lessons learned as consumers, businesses and brands have leaned in to audio across all platforms as the soundtrack to their daily journey.
What is new is old. What is old is new. Radio trends born from past truths.
Tips for Targeting Dads
Author: Annette Malave, SVP/Insights, RAB
In just a few weeks, people across the country will be celebrating Father’s Day. For some, it may continue to be virtual, and for others, it may be a long awaited in-person celebration. According to the National Retail Federation (NRF), 75% of adults plan on celebrating Father’s Day in 2021.
Motivating Listeners to Act in 2021
Author: Tammy Greenberg, SVP/Business Development, RAB
Forecasts reveal that digital is driving the advertising rebound in 2021 and, according to Tony Hereau, VP of cross platform insights at Nielsen, “Radio is the soundtrack of America’s recovery.”
Radio, across all of its digital platforms, has and continues to experience exponential growth, earning significant share of media consumption throughout 2020 and the post-pandemic. While over the air AM/FM radio accounts for 76 percent of the daily audio time spent with any ad-supported platform, understanding consumer behavior as they move across platforms and what motivates listeners is critically important for marketers who are poised to succeed in the rebound.