Contributors: Larry Rosin, Co-founder & President, Edison Research; Megan Lazovick, Vice President, Edison Research; Laura Ivey, Director of Research, Edison Research
We will hazard a guess right now that you, the reader of this article, are not a teenager. So we at Edison Research will tell you exactly what we think of teenagers: They are important. They are especially important to radio and to the businesses that want to reach them, and we have new research to tell us why.
Continue reading “Why Teens Matter, Part One: Understanding Teens’ Influence”