2018 is now in full swing, and with so many retrospective articles across publications it is also a great time to take a new look at media comparisons. 2017 seemed to be the year for digital and social media as seen in so many articles.
However, figures in other research publications and newsletters painted a very different image.
Now that the holiday eating and drinking events are behind, consumers will suddenly feel guilty about all of their indulgences. One look at any talk show, home TV shopping program or even ads on the internet seems focused on one thing – getting fit.
While there are some adults (okay a lot) that will make health and fitness one of their resolutions, there are many who go to the gym or exercise on a regular basis.
It’s incredible to believe that 2017 is coming to a close. The year just seemed to fly by.
There were so many events that took place around the world this past year and many of these events left a mark in the world of pop culture. Similar to events that shaped pop culture, there were events that shaped and influenced how radio is perceived. Continue reading “2017 – It’s Been An Incredible Year”
By now, the hustle and bustle of holiday shopping is reaching a crescendo for many of us. With aching backs and feet from all the window shopping for ideas to shopping in-store, there is nothing better than sitting down for a good meal.
There are numerous dining options for consumers – from quick-serve to fast casual to sit-down restaurants. With all of these options, enticing their taste buds can be a difficult challenge. How do you reach consumers that are on-the-go or right before they are about to shop? With radio, of course.
Today’s blog post is courtesy of Gordon Borrell, CEO, Borrell Associates
A radio owner yawned the other day when I told him about the record year ahead for political advertising — $8.5 billion in all, and all headed for local markets. “We have music stations,” he said… “Political isn’t really something we pursue.”
I’m sure people who listen to music are also voters. And I’m pretty sure that, in a world where big bucks are being thrown at persuasion marketing, radio’s personal connection with listeners makes it perhaps the most persuasive medium.
Continue reading “Is Radio Ready for 2018’s Political Advertising Bonanza?”
The passing of Black Friday and Cyber Monday marks the advent of all things holiday – songs, shopping, gift giving, visiting, entertaining and stress. Yes, holiday stress syndrome is a real thing.
The stress of the holiday season can cause people to get sick with a cold, virus or just feeling run down. According to a recent article on MSN, more people go to the emergency room during the holidays than any other time of the year. With all of the running around that traditionally occurs during this season, consumers will find themselves under the weather — leading to visits to their local doctor.