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Tag: Erica Farber

Radio On Main Street, Featuring Shawn Anderson, Afternoon Drive Anchor at WTOP News, Washington DC

RAB’s latest podcast series focuses on one of radio’s greatest and most special assets – our on-air talent.  As we have said many times, radio was the original social medium, and its on-air personalities are the original influencers when it comes to influencer marketing. Some of these radio influencers have greater reach and followers than that of other media. They have incredibly strong ties to local communities based on a foundation of trust and emotional connection. As individuals who entertain, educate and inform, radio Influencers have the power to impact and affect behavior and brand consideration. On a daily basis, they create environments that connect their audiences with businesses to help drive brand awareness and increase sales for those businesses’ products and services.    

We will be highlighting the diversity of radio’s social influencers who represent various formats, reach different demographics and above all, share their unique stories about the special relationship these on-air personalities have with their audiences. 

In our first podcast of the series, we hear the conversation RAB’s Erica Farber had with Shawn Anderson, the afternoon drive anchor at WTOP, which delivers the latest news, traffic and weather information to the Washington, D.C. region. 

Enjoy this first podcast and be sure to tune in to the entire series over the next few months.

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all audio episodes from Season 3: Radio Influencers

Click here for all audio episodes from Season 2: NAB Show

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Radio On Main Street, Featuring Jacky Bam Bam – WMMR Philadelphia

In the second podcast of this latest RAB Radio on Main Street series, we hear the conversation Erica Farber had with Jacky Bam Bam, who takes you on a five-hour musical journey every night on Philadelphia’s WMMR 93.3. A rocker through and through, with a deep love and appreciation for music, coupled with a passion for radio and his audience, Jacky loves to say music has no expiration date. And when you listen to his show, you really don’t know what’s coming at you next as he takes you and grabs you as you take this incredible journey with him each and every night. Jacky’s the epitome of an on-air rock personality and yet so much more! Have a listen and find out for yourself.  

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.

Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street, Featuring Edgar Sotelo, Host of the Nationally Syndicated Shoboy Show

In our third podcast of the series, we hear the conversation RAB’s Erica Farber had with Edgar Sotello, known as Shoboy on the radio, as host of the Shoboy Show, a nationally syndicated bilingual and bicultural radio show. And while Shoboy’s show is not targeting a specific format, it is representing a bilingual and bicultural lifestyle. Edgar shares that they are creating content in a radio or audio studio, but radio is only one way they are reaching their audience. He thinks of it as 3-D – on the air, digital and grassroots, meaning how people can feel they are next to them physically or emotionally. It’s truly emblematic of radio’s unique ability to reach audiences in a multi-platform world.  

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio On Main Street, Featuring Mistress Carrie, Host of the Syndicated Mistress Carrie Radio Show and Podcast

In our fourth podcast of the series, we hear the conversation Erica had with Mistress Carrie, a true rock radio on-air icon. She is a proud military wife and was the first nonnews journalist embedded in the Middle East with the U.S. military in Iraq in 2006 and Afghanistan in 2011. As you’ll hear, Mistress Carrie certainly knows all about heroes, and at the same time she makes quite a point of saying that the advertiser is the hero in that they help to make it all happen in radio. Radio can resonate better than anything else because of the relationships that a video or an app just can’t do. She reminds us that our on-air talent has the closest relationship to the listener, so it is important we trust them and keep them on the air. 

As a new feature, we are now including a video version of this interview on YouTube. Click here to watch.


Click here for all episodes from Season 3: Radio Influencers

Click here for all episodes from Season 2: NAB Show

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring Alcon Laboratory’s Brent Christenson in Conversation with RAB’s Erica Farber

The ANA Masters of Marketing Conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.
 
In the fourth episode of the Radio on Main Street ANA Masters series, Erica Farber speaks with Brent Christenson, Global Director, Marketing Capability for Alcon Laboratories who has worked across industries that include confection, medical devices, pharmaceuticals and more. Brent shared important advice when determining how to create advertising budgets and the strength and captivated audiences that radio provides to the plan. Brent reinforced how and why radio is a hugely important vehicle and should be a part of everyone’s brand plans.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download

Radio on Main Street Podcast Featuring the United States Tennis Association’s Brad Epstein in Conversation with RAB’s Erica Farber

Each year, the RAB Business Development team, led by Tammy Greenberg, attends the ANA Masters of Marketing Conference, a four-day conference that brings together brand marketers from large and small companies allowing them to tap into best practices, case studies and insights while also learning about the latest consumer trends from leading marketing and advertising executives. The conference showcases creative thinking and strategies from some of the world’s top CMOs and leading brands on what they have implemented to meet customer needs, drive growth and inspire change.

The third episode of conversations with ANA’s Marketing Masters is available now in the Radio on Main Street. In this podcast, we hear the conversation between Erica Farber and Brad Epstein, Senior Manager, Consumer Marketing and Activations, with the USTA, the United States Tennis Association. Brad shares how important it is to understand people’s habits to connect with them in a meaningful way and radio’s unique ability for connecting with the passions of our listeners.

Click here for all episodes from Season 2: NAB Show

Catch up on episodes from Season 1: ANA Masters of Marketing

Podcast: Play in new window | Download