Author: Annette Malave, SVP/Insights, RAB
If you have traveled anywhere lately, you may have noticed that hotels and airports are booming with activity. Streets and parks are abuzz with runners, joggers and cyclists. Everyone is back to their old lifestyle – or are they?
Continue reading “Radio Listeners are Ready to Move and Groove”Author: Annette Malave, SVP/Insights, RAB
When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.
Continue reading “Radio Reaches an Underserved and Wealthy Consumer Group”Contributor: Casey Taylor, VP of Client Success/CivicScience
The pandemic has brought unprecedented disruption to the automotive market, from used car price spikes to rising fuel costs forcing consumers to dream about electric vehicles. Has the dust started to settle, or is there still more change to come?
Continue reading “Radio Reaches the Auto Buying Market”Author: Annette Malave, SVP/Insights, RAB
Graduations have begun, as have weddings. Festivities and gatherings are in full swing. As is the case with many events like these, jewelry of some sort is given to mark the occasion.
Continue reading “Radio Can Help Jewelry Retailers Outshine Their Competition”
