Author: Annette Malave, SVP/Insights, RAB
Since the start of the pandemic, there has been growth among various industries and by-product services. However, when it comes to product categories, one in particular has seen incredible growth – in sales as well as within various products – CBD.
Continue reading “CBD-Infused Skincare – A Growing Category”In our twelfth episode of this continuing series, we hear the conversation Erica Farber had with the President & CEO of Skyview Networks, Steve Jones. Skyview is a leader in broadcast solutions, content syndication and network audio sales.
Hearing from local radio stations that clear network commercials, Steve shared they are grateful at the quality of the advertising creative, and the names of the brands being advertised. They feel their stations sound bigger when you hear the national commercials on the air, helping to lift the perception of the local advertisers.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing
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In our eleventh episode of this ongoing series, we hear the conversation Erica Farber had with Rob Babin, Executive Vice President, Head of Radio, Cox Media Group which is comprised of 52 radio stations in 11 markets, and numerous streaming and digital platforms.
Rob feels strongly that when working in radio broadcasting we are truly helping to defend democracy. By what we do, the content that is created, the clients that are developed and all the support in between. We are allowing millions of people to get information, to be entertained, to smile, and to help businesses fulfil their potential.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing
Podcast: Play in new window | Download
In our tenth episode of this continuing series, we hear Erica Farber’s conversation with Saga Communications’ new CEO Chris Forgy who was appointed to his position after the sudden death of Ed Christian. Losing a leader unexpectedly is never easy for a company or business but Chris has stepped into his new role with both feet firmly planted. He is keeping the Saga team focused on the things they can control while keeping the path clear for where they are going. He reinforces that radio is the conduit to the communities we serve and that’s why radio matters.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing
Podcast: Play in new window | Download
In the ninth episode of this continuing series, we hear the conversation Erica Farber had with John Rosso, President & CEO of Triton Digital, whose focus is to support the digital aspirations of radio broadcast companies.
As live streaming of broadcast stations continues to grow and podcasts continue to see remarkable audience growth, the majority of radio’s revenue today continues to come from the broadcast side. John feels as an industry it is important that broadcast inventory is available for purchase in the places where people are making their purchasing decisions and more and more that’s sitting in front of a digital demand site platform and currently broadcast inventory in not there. Listen to the entire conversation and understand why John believes this could be transformational for the industry.
Click here for all episodes from Season 2: NAB Show
Catch up on episodes from Season 1: ANA Masters of Marketing
Podcast: Play in new window | Download
Author: Annette Malave, SVP/Insights, RAB
When it comes to categories that experienced great change and focus during the pandemic, the healthcare industry was under extreme pressure to change how it handled and treated patients, but also how they fulfilled their patients’ expectations.
Continue reading “Radio Works for Healthcare”
