Marketron

Radio and Podcasts – Engaging Listeners Everywhere

Author: Nick Arias, Research & Insights Assistant, RAB

Broadcast radio plays an important role in the lives of listeners and will continue to be a part of their daily routines. Engaging with radio content matters to these listeners and as broadcast radio expands the conversation via podcasts, the combined role that radio and podcasts play as part of the audio pie becomes significantly greater.

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Electronic Retailers Have the Goods This Holiday Season

Author: Victor Texcucano, Content Coordinator, RAB

Electronic retailers are one of the more popular places where consumers shop for gifts for loved ones. Whether it’s a new tablet for the kids, a new laptop for a college student or a brand-new 80” 4K TV for the living room, electronic retailers sell many high-ticket goods valued by all consumers.

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