Author: Annette Malave, SVP/Insights, RAB
At the start of each year, Americans get focused on health and fitness. According to the Health & Fitness Association, approximately 96 million adults plan on making this a priority.
Continue reading “How to Have a Healthy Sales Year in Fitness”In the ninth episode from the ANA Masters of Marketing Conference, Mike Hulvey sits down with David Blair, Chattanooga Tourism’s chief marketing officer, and Sean Phipps, marketing director, to chat about their goals, go-to-market strategies and how storytelling is core to bringing the Chattanooga destination to life for consumers. We also hear their thoughts about radio and how it fits into their overall strategy.
Click here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
Podcast: Play in new window | Download
In the tenth episode of this latest series, we hear Mike Hulvey’s conversation with Paul Suchman, chief marketing officer for Audacy. The conversation focuses on his role as the steward for the Audacy brand, and how he also represents the channel, the platform and the industry that is audio, radio.
You’ll hear about how the industry is working together to impactfully share our story including our collective transformation and to get the credit we deserve to change the perception of radio’s value among the ad community needs. Together as broadcasters, we will drive that message in 2025.
Click here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
Podcast: Play in new window | Download
In the eleventh episode of the season, Tammy Greenberg sits down with Neil White, president and chief executive officer, BBDO Minneapolis. Neil is passionate about creative that transforms behavior and breakthrough campaigns. We talk a bit about AI along with some specific examples of campaigns that do just that and of course surprise, delight and engage consumers. We also hear about Neil’s thoughts on radio and how it matters because it evokes imagination, and it works because it’s always with the consumer as they navigate their day-to-day activities.
Click here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
Podcast: Play in new window | Download
RAB’s Dave Casper sits down with Terry Janssen, president and chief executive officer of AI 4 ROI LLC to get a better understanding of AI. Specifically, we hear how AI ROI is focused on predictive AI and helping brands work faster with more precision while predicting behavior before the customer goes to buy. Terry shares how AI ROI has come a long way and still has a long way to go, but one thing is for certain, it’s not going away and when used properly has massive potential to drive efficient growth for brands.
Click here to watch the interview on our YouTube channel.
Click here for Season 6: 2024 ANA Masters of Marketing podcasts
Click here for Season 5: 2024 NAB Show podcasts
Podcast: Play in new window | Download
Author: Annette Malave, SVP/Insights, RAB
The holidays may be behind us, but there are many gift-giving days ahead.
Continue reading “Why Radio is a Golden Opportunity for Jewelry Retailers “Author: Annette Malave, SVP/Insights, RAB
As the new year enters, many adults make resolutions or plans. Some of those resolutions involve the denial of a product or its reduced consumption.
Continue reading “Radio Listeners and Resolutions”
