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Radio Delivers Furniture Buyers

Author: Annette Malave, SVP/Insights, RAB

During the height of the pandemic, consumers found themselves not only reevaluating where they lived, but also the furniture they had in their homes. Dining rooms and kitchens became makeshift offices. Consumers quickly realized that they needed to look at their home furnishings with a different perspective.

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Radio Accelerates Website Traffic for Auto

Author: Annette Malave, SVP/Insights, RAB

What a difference a few years make. We have all seen it and experienced it. Although different, business is back from the impact of the pandemic. Shelves are full and automotive dealer lots are full. Automotive has gone from a seller’s market to a buyer’s market.

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Use Radio for Office and BTS Supplies

Author: Victor Texcucano, Content Coordinator, RAB

Pens, pencils, paper, staplers, sticky notes… Even more expensive things like computers, printers and office chairs. These days, it’s practically impossible to run a modern office without such items. Whether you work from home or work at a business office, supplies get used daily, and while e-commerce retailers are fierce, office supply retailers have a need to reach consumers in their areas.

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Radio’s Strength in Fitness

Author: Nick Arias, Research & Insights Assistant, RAB

Although the year is still young, the summer season is quickly approaching. People are in the right mindset to get in the best shape possible. While many are reaching their fitness goals, there are some that are still figuring out where to start.

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Radio is the Perfect Partner

Author: Annette Malave, SVP/Insights, RAB

Partnerships are important. Ask anyone who is trying to grow their business, and they will admit that along with their own hard work, the partnerships and relationships they build with both consumers and other businesses has helped their own growth and impact.

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Radio’s Impact: Championing Children’s Health and Building Transformative Business Partnerships

Contributor: Fleur Voruz, Senior Director/Media, Children’s Miracle Network Hospitals

Through purposeful partnerships, radio stations uniquely position themselves as champions by raising funds and awareness for critical needs in their local communities. These collaborations not only elevate positive listener sentiment, but they also drive employee engagement and business value for the radio station and its sponsors.

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