Marketron

Category: Advertising

Radio Is a Powerful Ad Channel Across the Sales Funnel

Contributor: Todd Kalman, SVP of Sales, Marketron

Radio still has plenty of ears listening. The latest listener data highlights that AM/FM radio is the No. 1 mass-reach audio medium, with 91% of Americans age 18 and older listening monthly. Ad-supported radio also wins in share of ear and time spent listening. These are vital metrics demonstrating that radio is still a dominant presence and the best way for many advertisers to connect with audiences.

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CBD-Infused Skincare – A Growing Category

Author: Annette Malave, SVP/Insights, RAB

Since the start of the pandemic, there has been growth among various industries and by-product services. However, when it comes to product categories, one in particular has seen incredible growth – in sales as well as within various products – CBD.

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Radio Works for Healthcare

Author: Annette Malave, SVP/Insights, RAB

When it comes to categories that experienced great change and focus during the pandemic, the healthcare industry was under extreme pressure to change how it handled and treated patients, but also how they fulfilled their patients’ expectations.

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Set The Frequency – Trends Heard from the 2023 Radio Mercury Awards

Author: Madison Wright, Associate Producer, Radio Mercury Awards

This year’s Radio Mercury Awards, held on June 8 at SONY Hall in NYC as well as virtually, celebrated winners from across the country. Produced by RAB, it’s the only awards competition that exclusively honors creativity in radio and audio since its creation in 1992. Approximately 21,000 commercials have competed to bring home an iconic Radio Mercury Awards trophy, and the ultimate Best of Show award.

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Radio Accelerates Customer Activity for Auto Services

Author: Annette Malave, SVP/Insights, RAB

In 2022, the typical driver lost 51 hours sitting in traffic. That’s a lot of wear and tear on a vehicle – regardless of the city you live in. With 12.5 as the average vehicle age on the roads today, there are service opportunities for independent service businesses and auto franchises alike.

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How Radio Builds Effectiveness for RMN Campaigns

The complementary effectiveness of radio’s always-on audience and retail media networks’ deep dataset

Author: Tammy Greenberg, SVP/Business Development, RAB

The marketing industry has long leaned into results-driven marketing efforts that square up against specific goals, audiences, and strategies. Today, due in part to the current financial climate, seemingly all marketing is performance marketing, with metrics defined by cost per audiences reached, served, and, ultimately, converted.

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