Marketron

Radio Advertising Is the Perfect “Lift” for Digital

Contributor: Dustin Wilson, Manager of Client Development, Digital, Marketron

It’s no secret that integrated advertising campaigns typically perform better. When you pair radio and digital ads, they’re an excellent complement to each other. That’s because audiences consume content in multiple ways across lots of mediums. And that’s a necessity in a world where people encounter hundreds if not thousands of ads in a single day.

The competition to break out from the noise and connect with audiences is key for any advertiser. However, they may have misconceptions about what channels work best. Well, they don’t need to go on hunches, and neither do you. Data and research support that radio ads can lift the performance of digital ones.

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Objections Overruled. Radio Drives Double Digit Site Lift for Legal Services

Author: Annette Malave, SVP/Insights, RAB

A 2019 blog post noted how 58% of consumers will use search to find an attorney or legal service. That was well before the events we all experienced during 2020. No doubt, the search for legal counsel increased during 2020 for various and obvious reasons.

As many consumers and businesses across the country were impacted both economically and medically by the pandemic, the need for legal services spiked. According to the American Bankruptcy Institute, bankruptcy filings were up 30% just between April and May 2020. When Americans needed help, broadcast radio was there to inform them of where to get those legal services – driving a double-digit lift in site traffic for legal services in 2020.

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Radio Ad Categories Web Increases During COVID-19

Author: Annette Malave, SVP/Insights, RAB

It may be hard to imagine, but it was just a few years ago that headlines focused on how a particular generation was changing and impacting everything – from the workplace, to food and shopping. It is without question that 2020 will be marked as a year that impacted how and where all consumers shop.

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Legal Woes? Radio Drives
Legal Services Search

Author: Annette Malave, SVP/Insights, RAB

There are certain times in life when you need an advisor — someone that can provide you with counsel.  How do you find this type of person that can provide you with this service?  Advertising a service can be difficult because you need to drive awareness, influence behavior and develop trust.

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Legal Services Search”