Author: Annette Malave, SVP/Insights, RAB
It’s a companion. It’s entertainment. It’s information and so much more.
Continue reading “Radio Still Rules”Author: Annette Malave, SVP/Insights, RAB
It’s a companion. It’s entertainment. It’s information and so much more.
Continue reading “Radio Still Rules”Author: Annette Malave, SVP/Insights, RAB
With major shift in the workplace model from in-office to hybrid, Americans are revaluating their residences. Is their current residence conducive to sustain a regular work-from-home situation versus an occasional event? Whether it is a condo, a home or rented apartment, many consumers appreciate the importance of homeowners/personal property insurance.
Continue reading “Insurance and Radio – It’s Personal”Author: Annette Malave, SVP/Insights, RAB
The Merriam-Webster online dictionary defines charity as “generosity and helpfulness, especially toward the needy or suffering; an institution engaged in relief of the poor,” as well as a few others. Whichever definition you choose, the outcome is the same – giving.
Continue reading “Radio Drives Nonprofit Site Traffic”Author: Annette Malave, SVP-Insights, RAB
With only a high school education, Vivien Thomas worked as an assistant to a surgeon. Born in 1910 and without any formal medical training, he developed a procedure used to treat blue baby syndrome. He was a teacher of operative techniques and was a pioneer in cardiac surgery. He received an honorary doctorate from Johns Hopkins University in 1976.
Dr. Thomas’ contributions to the medical field are just one of thousands of reasons we celebrate the achievements of Blacks every year during Black History Month.
Continue reading “Health and Wellness – An Important Theme for Black History Month”Contributor: Dustin Wilson, Manager of Client Development, Digital, Marketron
It’s no secret that integrated advertising campaigns typically perform better. When you pair radio and digital ads, they’re an excellent complement to each other. That’s because audiences consume content in multiple ways across lots of mediums. And that’s a necessity in a world where people encounter hundreds if not thousands of ads in a single day.
The competition to break out from the noise and connect with audiences is key for any advertiser. However, they may have misconceptions about what channels work best. Well, they don’t need to go on hunches, and neither do you. Data and research support that radio ads can lift the performance of digital ones.
Continue reading “Radio Advertising Is the Perfect “Lift” for Digital”Author: Madison Wright, Associate Producer, Radio Mercury Awards
Since their inception, the Radio Mercury Awards have honored the best in radio creative and have brought together agencies, productions companies, advertisers and radio broadcasters, all to celebrate radio.
On Wednesday, November 17, the awards, produced by RAB, brought the celebration event to wherever viewers were watching – at home, in their offices, with family or with colleagues, all to celebrate the power of radio and the future of audio creative.
Here are four key takeaways from this year’s awards:
2021 celebrates the 15 winners and is now woven into the rich history of the Radio Mercury Awards. Want to hear more? We encourage you watch the full, encore viewing of the show here.
Alejandro Ortiz, executive creative director, Campbell Ewald Detroit/NY, will be serving as the 2022 Radio Mercury Awards chief judge.
“I’m super excited, I have a lot of history with these awards… this is an amazing festival and the quality of work that comes in every year is incredible. I am really looking forward to seeing what everyone comes with.”
Stay tuned for more information regarding 2022 Call for Entry. Want to stay ahead of the curve? Be sure to subscribe to the Radio Mercury Awards mailing list here.