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Boomers are a Sales Opportunity for Businesses

Author: Annette Malave, SVP/Insights, RAB

In today’s advertising landscape, there is a great focus on Generation Z – what they like and don’t like. It isn’t that this generation isn’t important. It is that there is another that is often missed – baby boomers.

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Radio Listeners are Craving Fast Food

Author: Nick Arias, Research & Insights Assistant, RAB

At some point in our lives, we’ve all had a favorite meal from a fast-food restaurant – a hamburger, rib sandwich, chicken or just fries. No matter what the restaurant or meal is, the one thing that people have in common is a love for that favorite food.

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The Three Holidays of America Under Inflation

Contributors: Maxine Gurevich, SVP/Cultural Intelligence and Steve Grant, SVP/Human Intelligence, Horizon Media

While the National Retail Federation reports that the 2021 holiday sales grew 14.1% from 2020 to $887B, inflation’s historic high will mean a different shopping season for 2022. Our data shows that 69% of all people are concerned or very concerned with inflation’s effect on their overall finances. But like much in the contemporary U.S. landscape, inequality and division are affecting the holiday retail season – people are experiencing three entirely different holidays depending on psychological reactions to inflation.

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Radio Reaches Pet Owners

Author: Victor Texcucano, Content Coordinator, RAB

Pets are loyal companions, protectors and even mood boosters, according to WebMD, which says pets can stave off depression, lower blood pressure and boost immunity.

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Wining and Dining – Appetizing Opportunities with Radio

Author: Annette Malave, SVP/Insights, RAB

When it comes to summer heat, there’s only one thing better than a cold beverage – having a cold beverage with a good meal out. Those meals taste better because there isn’t the need to clean up the kitchen. 

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Radio Reaches an Underserved and Wealthy Consumer Group

Author: Annette Malave, SVP/Insights, RAB

When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.

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