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Radio and Small Businesses are Perfect Partners

Author: Annette Malave, SVP/Insights, RAB

During the pandemic, while many businesses were impacted, the role that small local business within communities was magnified. Many small businesses had to pivot to survive or struggled to keep their doors open.

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Shoppers Spend a Lot of Time with Radio

Author: Annette Malave, SVP/Insights, RAB

Halloween is almost here. To some, that brings images of candy and costumes, but to others, it means that holiday shopping is about to begin.

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Use Radio to Gain the Attention of Back-to-School Shoppers

Author: Annette Malave, SVP/Insights, RAB

It is summer! It’s the time of year for backyard parties, days at the beach and back-to-school shopping. While it may be hard to believe, families are already planning their strategy for purchasing all their children’s back-to-school (BTS) and back-to-college (BTC) needs.

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Radio Listeners are Ready to Move and Groove

Author: Annette Malave, SVP/Insights, RAB

If you have traveled anywhere lately, you may have noticed that hotels and airports are booming with activity. Streets and parks are abuzz with runners, joggers and cyclists. Everyone is back to their old lifestyle – or are they?

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Radio Delivers Father’s Day Gift Ideas

Author: Annette Malave, SVP/Insights, RAB

Dad. Father. Pop. Pappa. These are just a few of the names children will use when referring to the paternal figure in their lives. This post looks into the people that are celebrated and recognized on Father’s Day.

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Radio’s Role in the Valued Business of Retail

Author: Annette Malave, SVP/Insights, RAB

Shopping habits have changed. Consumer expectations of the brands they purchase and where they purchase them have shifted dramatically. These changes will continue to impact retailers everywhere from Main Street to Broadway. Retailers of all sizes are constantly trying to navigate these changes, so it is important to understand the values of today’s shoppers.

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