Marketron

Category: Creative

We Are All Ears – Radio and Audio Trends from the 2022 Radio Mercury Awards

Author: Madison Wright, Associate Producer, Radio Mercury Awards

After two years of virtual awards events, on Thursday, June 9, radio and advertising creatives gathered at Sony Hall and others gathered virtually to celebrate the winners of the 31st annual Radio Mercury Awards. Produced by the Radio Advertising Bureau, it is the only awards competition that exclusively honors creativity in radio and audio since its creation in 1992. Approximately 20,000 commercials have competed for close to $3.6 million in prizes.

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Radio Reaches an Underserved and Wealthy Consumer Group

Author: Annette Malave, SVP/Insights, RAB

When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.

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Radio Reaches the Auto Buying Market

Contributor: Casey Taylor, VP of Client Success/CivicScience

The pandemic has brought unprecedented disruption to the automotive market, from used car price spikes to rising fuel costs forcing consumers to dream about electric vehicles. Has the dust started to settle, or is there still more change to come?

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Radio Can Help Jewelry Retailers Outshine Their Competition

Author: Annette Malave, SVP/Insights, RAB

Graduations have begun, as have weddings. Festivities and gatherings are in full swing. As is the case with many events like these, jewelry of some sort is given to mark the occasion.

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What Matters to Job Seekers

Author: Annette Malave, SVP/Insights, RAB

According to the recent jobs report, 428,000 jobs were added, and the unemployment rate remains unchanged at 3.6%. The good news is that 95% of the jobs that were lost during the pandemic are now recovered.

Are we still looking at the Great Resignation or is it instead a great reset?

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Radio’s Role in the Valued Business of Retail

Author: Annette Malave, SVP/Insights, RAB

Shopping habits have changed. Consumer expectations of the brands they purchase and where they purchase them have shifted dramatically. These changes will continue to impact retailers everywhere from Main Street to Broadway. Retailers of all sizes are constantly trying to navigate these changes, so it is important to understand the values of today’s shoppers.

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