A Blog All About Radio
Author: Annette Malave, SVP/Insights, RAB
Businesses. Retailers. Restaurants. Community. There has been incredible focus on everything local as consumers looked around and realized the role and impact local has in their lives. After all, it is great to travel, but “there’s no place like home.”
Continue reading “2022 – The Year of Local”Contributors: Maxine Gurevich, SVP/Cultural Intelligence and Steve Grant, SVP/Human Intelligence, Horizon Media
While the National Retail Federation reports that the 2021 holiday sales grew 14.1% from 2020 to $887B, inflation’s historic high will mean a different shopping season for 2022. Our data shows that 69% of all people are concerned or very concerned with inflation’s effect on their overall finances. But like much in the contemporary U.S. landscape, inequality and division are affecting the holiday retail season – people are experiencing three entirely different holidays depending on psychological reactions to inflation.
Continue reading “The Three Holidays of America Under Inflation”Podcast: Play in new window | Download
Author: Annette Malave, SVP/Insights, RAB
Today’s economic environment is causing Americans to view examine their finances and the institutions they use for savings. According to Northwestern Mutual’s 2022 Planning and Progress study, the average amount of savings dropped from $73,000 in 2021 to $62,000.
Continue reading “Bank on Radio”Author: Annette Malave, SVP/Insights, RAB
When most people hear about local businesses, the first thing that comes to mind are the brick-and-mortar locations that sell goods or offer services. While that may be true, there is another business that is not based as much on hard goods or services, but items that are served and eaten in homes. The business in reference is farming.
Continue reading “Farms – A Growth Opportunity”Contributor: Riley Genua, Director/Sales Engineering, ListenFirst
By now, we should all be familiar with branded content on social media platforms like Facebook and Instagram. Ticket giveaways, opportunities to meet well-known radio personalities, gift cards to favorite local restaurants and many more are now offered by radio stations through both live broadcasts and affiliated social media accounts, which are “presented by” a sponsor.
Of course, these giveaways are great for listeners, as they can seize an opportunity to see their favorite local or even national artist perform on stage or treat their family to a nice meal. But did you know how effective these partnerships are for the radio stations and advertisers themselves on social media?
Continue reading “Radio Partnerships with Brands on Social Media Matter”Author: Annette Malave, SVP-Insights, RAB
A 2016 PwC publication stated that fintech (short for financial technology) would reshape banking. Based on a survey of banking executives, the article stated that, within five years of the article, 90% of banks expected growth of mobile applications. At that time, a little more than half of the respondents offered a mobile app for their clients, and 18% were currently developing one. Clearly, the pandemic has had a greater impact on services and offerings by banks and financial institutions.
Continue reading “Radio – You Can Bank on It”
