Marketron

Radio Reaches an Underserved and Wealthy Consumer Group

Author: Annette Malave, SVP/Insights, RAB

When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.

Continue reading “Radio Reaches an Underserved and Wealthy Consumer Group”

Radio Delivers Father’s Day Gift Ideas

Author: Annette Malave, SVP/Insights, RAB

Dad. Father. Pop. Pappa. These are just a few of the names children will use when referring to the paternal figure in their lives. This post looks into the people that are celebrated and recognized on Father’s Day.

Continue reading “Radio Delivers Father’s Day Gift Ideas”

Radio Whets the Appetite

Author: Annette Malave, SVP/Insights, RAB

The impact created by COVID-19 restrictions has been felt across a number of industries. One of the hardest hit has been the restaurant industry. According to the National Restaurant Association (NRA), as many as 110,000 restaurants have closed since the start of the pandemic.

Continue reading “Radio Whets the Appetite”