Marketron

Insurance and Radio – It’s Personal

Author: Annette Malave, SVP/Insights, RAB

With major shift in the workplace model from in-office to hybrid, Americans are revaluating their residences. Is their current residence conducive to sustain a regular work-from-home situation versus an occasional event? Whether it is a condo, a home or rented apartment, many consumers appreciate the importance of homeowners/personal property insurance.

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From Bud to Bloom – Radio Grows Site Traffic for Lawn and Garden Retailers

Author: Annette Malave, SVP/Insights, RAB

According to Punxsutawney Phil, winter should be over in three more weeks. Within those weeks, landscapers and lawn and garden centers will experience an influx of want-to-be and experienced gardeners. It’s the time when most people will find out what kind of “thumb” they have.

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Radio is the Best Policy for Insurance

Contributor: Rick Kestenbaum, General Manager, AnalyticOwl

As lockdowns occurred at the onset of the pandemic in 2020, Americans experienced financial concerns and reviewed all their household expenses – including insurance. Consumers evaluated their auto, home and life insurance policies. They also realized the importance of their insurance carrier’s ability to handle their concerns quickly, efficiently and virtually.

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