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Radio’s Impact: Championing Children’s Health and Building Transformative Business Partnerships

Contributor: Fleur Voruz, Senior Director/Media, Children’s Miracle Network Hospitals

Through purposeful partnerships, radio stations uniquely position themselves as champions by raising funds and awareness for critical needs in their local communities. These collaborations not only elevate positive listener sentiment, but they also drive employee engagement and business value for the radio station and its sponsors.

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Radio Works for Healthcare

Author: Annette Malave, SVP/Insights, RAB

When it comes to categories that experienced great change and focus during the pandemic, the healthcare industry was under extreme pressure to change how it handled and treated patients, but also how they fulfilled their patients’ expectations.

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Radio’s Resolution – A Champion for The Community

Contributor: Fleur Voruz, Senior Director, Programs (Media), Children’s Miracle Network Hospitals

As a new year begins, this is a time to reflect on the health of our businesses.

Fundamental to this checkup is applauding the meaningful work that defines a business’ culture. Frequently, cause-connected partnerships set local radio stations apart in their communities increasing positive listener sentiment, fostering employee engagement and generating business value.

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Healthcare Ads on Radio: What’s Working Best

Contributor: Rick Kestenbaum, General Manager, AnalyticOwl

Healthcare is always a top-of-mind concern for consumers, and radio has proven to be an effective way to reach and motivate consumers. According to Scarborough’s USA+ 2022 Release, 85% of chiropractic patients are radio listeners, 85% of optometry patients tune in weekly, and 84% of dental patients are weekly radio listeners.

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Health and Wellness – An Important Theme for Black History Month

Author: Annette Malave, SVP-Insights, RAB

With only a high school education, Vivien Thomas worked as an assistant to a surgeon. Born in 1910 and without any formal medical training, he developed a procedure used to treat blue baby syndrome. He was a teacher of operative techniques and was a pioneer in cardiac surgery. He received an honorary doctorate from Johns Hopkins University in 1976.

Dr. Thomas’ contributions to the medical field are just one of thousands of reasons we celebrate the achievements of Blacks every year during Black History Month.

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How Partnerships with Radio Can Change Kid’s Health

Contributor: Fleur Voruz, Senior Director, Programs (Media), Children’s Miracle Network Hospitals

No one ever expects to need a children’s hospital, yet every day, thousands of kids enter a children’s hospital, many of them fighting for their lives.

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