Marketron

Why Radio Still Has the Ear of Consumers, Influencing Buying Decisions for a Variety of Advertisers

Contributor: Jenn Hoff, Digital Sales Director, Marketron

Radio continues to be a channel that engages and influences listeners across all demographics. While much has changed since its inception, radio holds strong as a medium that people trust and truly tune in to, making it a great opportunity for any advertiser.

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Shoppers Spend a Lot of Time with Radio

Author: Annette Malave, SVP/Insights, RAB

Halloween is almost here. To some, that brings images of candy and costumes, but to others, it means that holiday shopping is about to begin.

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New Data Demonstrates Radio Listeners Have High Purchase Intent, Making It an Attractive Channel for Local Advertisers

Contributor: Mallory Bouslog, Senior Account Executive, Marketron

The refrain in many circles is that nobody listens to radio anymore. With so many channels providing audio content, broadcast radio is no longer the only option. However, it still dominates ad-supported listening time, holding 75% of audiences, while Pandora’s and Spotify’s ad-supported options receive 10%, according to the Edison Research “Share of Ear” Q2 2022.

That’s a great data point for radio ad sellers but not the only one that can attract local advertisers. Research also suggests that radio listeners have higher purchase intent. It’s a point to make when re-engaging customers or talking to new ones who need more understanding of the power of radio.

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Healthcare Ads on Radio: What’s Working Best

Contributor: Rick Kestenbaum, General Manager, AnalyticOwl

Healthcare is always a top-of-mind concern for consumers, and radio has proven to be an effective way to reach and motivate consumers. According to Scarborough’s USA+ 2022 Release, 85% of chiropractic patients are radio listeners, 85% of optometry patients tune in weekly, and 84% of dental patients are weekly radio listeners.

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Radio Bridges the Gap for Dentists

Author: Annette Malave, SVP/Insights, RAB

Kissing a frog, being in a roomful of snakes or using a dirty toilet. Those are just a few of the things that people would rather experience than going to the dentist, according to DentaVox.

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What Matters to Job Seekers

Author: Annette Malave, SVP/Insights, RAB

According to the recent jobs report, 428,000 jobs were added, and the unemployment rate remains unchanged at 3.6%. The good news is that 95% of the jobs that were lost during the pandemic are now recovered.

Are we still looking at the Great Resignation or is it instead a great reset?

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