Marketron

Radio Reaches an Underserved and Wealthy Consumer Group

Author: Annette Malave, SVP/Insights, RAB

When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.

Continue reading “Radio Reaches an Underserved and Wealthy Consumer Group”

Radio Plays a Part in the Future of Retail

Author: Victor Texcucano, Content Coordinator, RAB

COVID-19 fears and restrictions have helped establish several new trends in the world of retail. Since the rise of e-commerce over the past decade or so, shopping has evolved to become much faster and much more convenient.

Continue reading “Radio Plays a Part in the Future of Retail”

Gen Z is Tuning into Radio – Social
Media Platforms are Taking Notice

Author: Madison Wright, Events and Communications Coordinator, RAB

You may be looking at this title and are thinking “Gen Z doesn’t listen to the radio; social media is where you reach them.” Did you know that radio reaches nearly 44,000,000 Gen Zers every week, according to Edison Research? While this group makes up around 20% of the U.S. population, per Statista, there is no denying the listening power of Gen Z.

Continue reading “Gen Z is Tuning into Radio – Social
Media Platforms are Taking Notice”

Love is On the Air

Author: Annette Malave, SVP/Insights, RAB

In just a little over a month, people will be celebrating Valentine’s Day. While it is often thought of as a day only for couples, that is not the case. Valentine’s Day is also thought of as a day when people share and display their affection with gifts.

Continue reading “Love is On the Air”

Listeners Will Make Registers Ring This Holiday Season

Author: Annette Malave, SVP/Insights, RAB

Without a doubt, 2020 has been a most unusual year, and the need for good tidings and holiday cheer have never been apparent than now. Shopping this season will be a way that consumers will turn their focus from current events and concerns to celebrating the holidays and a hopeful return to the routines that they all miss.

According to the National Retail Federation’s Annual 2020 Holiday Survey, this year, consumers will spend $650 in gifts, $230 in nonholiday items, such as decorations, and $117 in other nongift purchases – each nearly flat to 2019 amounts.
Continue reading “Listeners Will Make Registers Ring This Holiday Season”

Radio by the Numbers

Author: Annette Malave, SVP/Insights, RAB

Artificial intelligence. Autonomous vehicles. Robotic pets. It is easy to become enamored with technology and the latest gadgets, because they provide us with something that we didn’t know we needed or wanted. However we have also seen some technology or gadgets that some thought would be the next hottest thing, fizzle out.

Despite these tech advances, people today still use and appreciate the value of Radio. At its core, Radio remains relevant and prevalent, regardless of the device or platform used to tune in.

Continue reading “Radio by the Numbers”