Marketron

The Local Podcast Opportunity

Contributor: Steve Goldstein, founder and CEO, Amplifi Media

When you think of podcasting, it is almost always about national podcasts. That appears to be changing. The next wave of podcasting growth is coming from locally-focused content. While the early days of local podcasting were populated with hobbyists, a larger ecosystem is now brewing with TV stations, newspapers, and outside companies coming into the space. Several radio groups, with plenty of radio stations, have robust national podcast efforts, but in general, modest effort has gone toward creating and selling local podcasts.

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Why Radio Still Has the Ear of Consumers, Influencing Buying Decisions for a Variety of Advertisers

Contributor: Jenn Hoff, Digital Sales Director, Marketron

Radio continues to be a channel that engages and influences listeners across all demographics. While much has changed since its inception, radio holds strong as a medium that people trust and truly tune in to, making it a great opportunity for any advertiser.

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Radio Post-Pandemic

Author: Tammy Greenberg, SVP/Business Development, RAB

The challenges that the marketing, advertising and media community faced throughout 2020 and the first half of 2021 have been like nothing any business has ever seen or experienced before. These challenges brought opportunity and have demonstrated a collective resilience in nearly every sector of business.

The next frontier for radio has been shaped by many of the lessons learned as consumers, businesses and brands have leaned in to audio across all platforms as the soundtrack to their daily journey.

What is new is old. What is old is new. Radio trends born from past truths.

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Play Ball with Radio

Author: Annette Malave, SVP/Insights, RAB

The role that sports plays in the lives of Americans became magnified during 2020. Whether it was the dribbling of a basketball on a court, the crack of a bat or the sounds from a huddle – people needed to watch and experience sports.

Sports fans are passionate, and they are engaged in the team or player they are following. They are emotionally connected – just like they are with radio.

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Tips for Targeting Dads

Author: Annette Malave, SVP/Insights, RAB

In just a few weeks, people across the country will be celebrating Father’s Day. For some, it may continue to be virtual, and for others, it may be a long awaited in-person celebration. According to the National Retail Federation (NRF), 75% of adults plan on celebrating Father’s Day in 2021.

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