Author: Tammy Greenberg, SVP/Business Development, RAB
Staying in tune with the advertising community, with regards to their opinions as it relates to radio and audio, is key to success for radio stations and advertisers alike. Opinion research provides a solid read on the pulse of the community, who are surveyed on specific topics. Brands are able to see how their brand compares and gain valuable strategic insights. Radio stations can also gain insight into current perceptions that can be shared and addressed among the advertising community. For these reasons, in 2019, RAB launched Audio Pulse™ – a polling mechanism to gauge the advertising community opinion on radio, as well as audio’s value and core competencies.