Author: Annette Malave, SVP/Insights, RAB
It is summer! It’s the time of year for backyard parties, days at the beach and back-to-school shopping. While it may be hard to believe, families are already planning their strategy for purchasing all their children’s back-to-school (BTS) and back-to-college (BTC) needs.
Continue reading “Use Radio to Gain the Attention of Back-to-School Shoppers”Author: Tammy Greenberg, SVP/Business Development, RAB
Radio can help brands and businesses grow in a number of ways. Whether the goal is to drive awareness, traffic, or sales, radio can be a key player in a brand’s media plan. In fact, according to a 2020 iHeartMedia survey, radio is the No. 1 trusted medium in the U.S., with 75 percent of respondents saying they trust radio for the information and entertainment it delivers.
Through a Radio Works series of online, members-only events, the Radio Advertising Bureau (RAB) has taken a deep dive into more than 18 categories of business, including healthcare, automotive, retail, and restaurants, among others. While each category is unique, one thing remains consistent across the board: radio can be an effective way to drive business and brand growth.
Continue reading “Radio Works to Drive Business and Brand Growth“Author: Annette Malave, SVP/Insights, RAB
When most people hear about local businesses, the first thing that comes to mind are the brick-and-mortar locations that sell goods or offer services. While that may be true, there is another business that is not based as much on hard goods or services, but items that are served and eaten in homes. The business in reference is farming.
Continue reading “Farms – A Growth Opportunity”Author: Annette Malave, SVP/Insights, RAB
If you have traveled anywhere lately, you may have noticed that hotels and airports are booming with activity. Streets and parks are abuzz with runners, joggers and cyclists. Everyone is back to their old lifestyle – or are they?
Continue reading “Radio Listeners are Ready to Move and Groove”Author: Annette Malave, SVP/Insights, RAB
When it comes to consumer groups, most businesses focus on reaching millennials or the upcoming Generation Z. While these groups may be seen as influencers as well as future retail and services consumers, businesses may be missing an affluent and powerful consumer group – baby boomers.
Continue reading “Radio Reaches an Underserved and Wealthy Consumer Group”Contributor: Casey Taylor, VP of Client Success/CivicScience
The pandemic has brought unprecedented disruption to the automotive market, from used car price spikes to rising fuel costs forcing consumers to dream about electric vehicles. Has the dust started to settle, or is there still more change to come?
Continue reading “Radio Reaches the Auto Buying Market”
