Marketron

Category: Radio Listening

Radio on Main Street Podcast Featuring Bill McElveen, Executive Vice President of the Eastern Region for Alpha Media

In this edition, Erica Farber, President and CEO of the RAB, speaks with Bill McElveen, Executive Vice President of the Eastern Region for Alpha Media.  One of the many strengths of local radio is the difference it makes in a person’s life. It is truly the voice of the local community.

Listen as they discuss the state of local broadcasting, the importance of creating remarkable content and the need for the industry to focus on creating value for the advertiser.

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Radio on Main Street Podcast Featuring Craig Swagler, General Manager of CBS News Radio Network

News by definition is meant to inform and provide all of us with information we need to make the best possible decisions we can that affect our lives and our communities.

In this edition, Erica Farber, President and CEO of the RAB, speaks with Craig Swagler, General Manager of CBS News Radio Network. They discuss the state of news in general and its importance in radio today.

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In the Age of Outcome, Radio Has Some Great Stories to Tell

Author: Tammy Greenberg, SVP Business Development, RAB

At a recent MediaPost conference, one of the panelists responded to a question posed to him by stating that we have left the “exposure age” and we are now in the “age of outcome.” He further expressed his opinion that marketers, agencies and all media must continue to evolve to measure outcome in robust, transparent, statistically significant ways.

Data helps us reveal insights and craft stories of real outcome that enable advertisers to create relevant messaging for their audiences – messaging that will ultimately equate to high value touches with their consumers.

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Radio’s Connection – On-air and Socially, Counts.

Author:  Fred Jacobs, President, Jacobs Media.

Since its inception, social media has been a much-discussed digital platform – especially in radio circles. The low cost of entry, the ease of interaction and its widespread popularity has made for a great opportunity for radio brands to connect with audiences in ways that were once not even possible.

In recent weeks, we’re learning more about the true toll of social media networks on our privacy and personal information. If we didn’t realize it before, we do now: there’s a cost to social media. Mark Zuckerberg did not provide us with a conduit to our friends, families, and listeners as a public service. He’s been monetizing our data. And we’ve been gladly checking off the “accept terms and conditions” box as we scroll through our news feeds.

Continue reading “Radio’s Connection – On-air and Socially, Counts.”

Radio’s Employed Audience: A True Competitive Advantage

Author: Andrew Curran, President and COO, DMR/Interactive

BIA Advisory Services reports that in 2017, revenue for AM/FM radio  “experienced a 0.2% drop from 2016 to end the year at $13.87 billion.”

This lackluster performance took place as consumer confidence was the highest it had been since 2000 and unemployment was its lowest, helping fuel a stock market boom.

Compounding the issue, BIA lists radio as the 5th most significant local advertising platform, behind direct mail, television, newspapers and mobile.

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Audio is Booming – Turn Up Your
Radio Strategy

Author: Jateen Parekh,  CTO and Co-Founder, Jelli.

Digital has transformed advertising in the last few years but audio as a medium has been left behind. Jateen Parekh, the CTO and co-founder at Jelli, shared his thoughts on the matter in an Adweek article entitled “Brands Need to Join the 21st Century and Tap Into Radio Advertising.”

In his piece, Jateen points to the fact that radio is a massive market – bigger than TV – that marketers have largely ignored, primarily because of the medium’s particular challenges.

Continue reading “Audio is Booming – Turn Up Your
Radio Strategy”