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Radio Can Help Promote Springtime Businesses

Author: Victor Texcucano, Content Coordinator, RAB

Spring is in the air. The weather is warming up, and flowers are blooming. It’s finally that time of the year when we can enjoy the outdoors. Now’s the time when people will begin lawn maintenance, growing fruits and veggies or just relaxing on their porch.

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Today’s Lesson: Radio Works for Education

Contributor: David Schapira, senior vice president of strategy and operations, AnalyticOwl,

There have never been more options for students to search for the right school or program for higher education. Conversely, the space has never been more crowded, making the right approach to reaching and converting those students more important than ever to drive enrollment. 

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Reaching the Cost-Conscious Consumer

Author: Annette Malave, SVP/Insights, RAB

Eggs! Have you ever heard so many people talking about the price of eggs? If you do an internet search on eggs, you will probably get “fed” articles on chicken coops. That’s right – people think it is better to buy a coop than to buy eggs.

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In Person or Online? Here’s What Auto Buyers Prefer

Author: Annette Malave, SVP/Insights, RAB

If you have spoken with anyone who has purchased or leased any vehicle within the past year, you will probably hear about the highs and lows of the process. While inventory may not be as big a challenge as it has been in years past, there are other difficulties.

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Radio Listeners and Cocktail Selections

Authors: Annette Malave, SVP/Insights and Victor Texcucano, Content Coordinator, RAB

There is nothing better than a cold beer at the end of a long workday, or a few alcoholic seltzers in the backyard while grilling with family or friends – though the world of alcohol is steadily changing.  

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Radio Digital Ads to Generate $2B for Stations in 2023: Uncovering Insights in the RAB-Borrell Annual Benchmarking Report

Contributor: Bo Bandy, SVP of marketing, GM Digital, Marketron

The 11th annual RAB-Borrell digital benchmarking report for radio didn’t disappoint with its insights for the industry. Of those, the projection for radio digital advertising hitting $2 billion in 2023 certainly deserves attention. The revenue generated by this segment is impressive. In 2022,19% of total ad revenue was from digital advertising sales. So, what does this new growth mean for radio?

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