Author: Victor Texcucano, Content Coordinator, RAB
Times change. Millennials were once unceremoniously set aside in favor of Generation Z. Well, karma may be real, because it’s now happened to Generation Z, as marketers now focus on the newest generation – Generation Alpha. Marketers must now focus on this young generation, who have their own unique quirks and characteristics.
Continue reading “There’s a new generation to know – Generation Alpha”Author: Annette Malave, SVP/Insights, RAB
Since the start of the pandemic, there has been growth among various industries and by-product services. However, when it comes to product categories, one in particular has seen incredible growth – in sales as well as within various products – CBD.
Continue reading “CBD-Infused Skincare – A Growing Category”Author: Annette Malave, SVP/Insights, RAB
When it comes to categories that experienced great change and focus during the pandemic, the healthcare industry was under extreme pressure to change how it handled and treated patients, but also how they fulfilled their patients’ expectations.
Continue reading “Radio Works for Healthcare”Author: Annette Malave, SVP/Insights, RAB
Throughout 2020, eyes became the focal point of expression and connection. In some instances, adults used makeup to accentuate their eyes impacting eye makeup sales. According to a Kantar analysis, while the total cosmetics category experienced usage declines in 2021, eye makeup was less severely impacted.
Continue reading “The Eyes Have It”
