Author: Annette Malave, SVP/Insights, RAB
It’s a companion. It’s entertainment. It’s information and so much more.
Continue reading “Radio Still Rules”Category: Smart Lifer
Radio Reaches Adopters of Technology
Author: Victor Texcucano, Content Coordinator, RAB
The world of technology advances every day, and it sure is getting interesting. We now have 8K smart televisions with more than 33 million pixels, smart home speakers that let you hear local, national and global news with a mere voice command and even internet-connected thermostats that can be controlled from smartphone applications. Today’s technology is truly transforming our living spaces into smarter, more helpful environments.
Continue reading “Radio Reaches Adopters of Technology”Happy Anniversary, Radio!
Author: Annette Malave, SVP/Insights, RAB
This month marks radio’s 100th anniversary. It’s an incredible milestone, and never has radio been more important, valued or recognized as it has this past year.
Targeting the Affluent Consumer
Author: Annette Malave, SVP/Insights, RAB
Today’s uncertainty in the economic landscape is top of mind among consumers and businesses alike. This uncertainty is impacting everyone – including those who are considered affluent.
According to the YouGov Affluent Perspective 2019 Global Survey, only 44% of respondents stated that they were extremely/very confident in the strength of their personal economy. Perhaps that is why 76% state that they are making fewer and more meaningful purchases.