Marketron

Category: Technology

Amplifying Brand Buzz: How Radio Redefines Conversations and Influence

Harness Radio’s Unique Ability to Fuel Purchase Intent and More

Contributor: Vanessa Lontoc, VP of Marketing, Engagement Labs

In the ever-evolving landscape of media impact, radio emerges as a potent catalyst for brand conversations. The study “Radio Drives Brand Conversations,” commissioned by RAB in partnership with Engagement Labs, dives deep into radio’s role in driving brand discussions and explores its profound influence on purchase intent, societal discourse and the bottom line. In this blog, we dissect key findings and offer actionable recommendations for brands and advertisers looking to harness the untapped potential of radio conversations.

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How Radio Builds Effectiveness for RMN Campaigns

The complementary effectiveness of radio’s always-on audience and retail media networks’ deep dataset

Author: Tammy Greenberg, SVP/Business Development, RAB

The marketing industry has long leaned into results-driven marketing efforts that square up against specific goals, audiences, and strategies. Today, due in part to the current financial climate, seemingly all marketing is performance marketing, with metrics defined by cost per audiences reached, served, and, ultimately, converted.

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Radio Can Help Promote Springtime Businesses

Author: Victor Texcucano, Content Coordinator, RAB

Spring is in the air. The weather is warming up, and flowers are blooming. It’s finally that time of the year when we can enjoy the outdoors. Now’s the time when people will begin lawn maintenance, growing fruits and veggies or just relaxing on their porch.

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Top Cultural Trends of 2023

Contributors: Maxine Gurevich, SVP/Cultural Intelligence and Courtney Mota, VP/Cultural Intelligence, Horizon Media

In 2022, we saw several pivotal events — the overturning of a 50-year law by the U.S. Supreme Court, Elon Musk’s seemingly impulsive Twitter takeover, FTX’s high-profile collapse, nationally televised hearings of the January 6th Committee and a contentious mid-term election. These are the kind of events that force people to question how the actions of a powerful few impact the majority. In 2023, we’ll be asking what role there is for brands to play in helping the current systems work better for more people. People are tired but better informed, and brands should prepare to demonstrate value upfront before asking people to part with their already-stretched, too-hard-earned money.  

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Radio Paves the Way for Growth

New Ways Marketers Can Deepen Their Engagement with Audiences

Author: Tammy Greenberg, SVP/Business Development, RAB

It has been proven time and again that innovation drives growth. In fact, according to Kantar BrandZ, brands that continue to innovate in difficult times and beyond grow seven times faster than competitors.

The same is true for media brands. As the media landscape continues to be disrupted, audio is innovating and providing new channels for growth, new listeners to connect with, and new creators that deliver exceptional, must-consume content. No wonder its forecast for growth is solid.

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Radio Was In It

Author: Annette Malave, SVP/Insights, RAB

According to Gary Shapiro, CES president and CEO, CES is a “beacon of hope and optimism” that starts the new year on a positive note. “Be in it” was the theme of 2023, and radio was there.

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