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Jim Cramer, host of CNBC’s Mad Money weighed in on the most talked about radio merger – Entercom and CBS.  During this episode, Cramer provides an in-depth analysis of the merger.  He refers to it as a “transformational deal for Entercom” giving Entercom “a lot more heft –  it will make it the #1 creator of local content in America.”  He goes on to say that the new Entercom will  become the second largest radio company in America.

Continue reading “Wall Street Weighs In On Radio”

This year’s Radio Show delivered information, insights and entertainment. But above all, it clearly demonstrated a reminder that partnerships among our industry and with our advertising community are stronger than ever and remain critically important.

Over the course of three days, a lot was shared, presented and stated.  So, here is a brief recap of what everyone should know in the form of a Top 10.

Continue reading “Top 10 Radio Show Takeaways”

Local radio stations are a reflection of the community – the events and the personality of the town or city they communicate and engage with daily.  On July 10^th, Chicago radio stations joined as a community to simultaneously broadcast an interview with the Founder, President and CEO of Wintrust Financial Corporation — a bank holding company headquartered in Chicago.

In all, 40 stations in the Chicago area simultaneously aired a :60 second interview with Ed Wehmer, Founder, President and CEO.  During this interview, Wehmer shared his views on radio’s effectiveness.

Continue reading “Radio Ties It All Together”

Today’s blog post is courtesy of Jim Higgins, President, Chief Operating Officer, United Stations Radio Networks; co-author and contributor: Matthew Warnecke, Senior Account Executive, United Stations Radio Networks

As audience behaviors expand, contract, and realign, much time is taken up with the search for the latest answer to age-old marketing questions. Namely, where are the consumers? How can we reach them? What are their lives like? How can we do more with less?

Potential customers are now living in a media consumption world of “and,” rather than “or.” In other words, don’t put all of your commercial messaging into one media. It’s finding the right “mix” that can mean success in reaching audiences effectively. Multi‐media is the smart answer and radio/audio is a substantial part of that mix. Depending on which recent studies you look at, at least 90% of Americans listen to radio every week! Whether it’s RADAR (247M weekly 12+ listeners), or Nielsen’s Q4 Total Audience Report (280M weekly 6+ listeners), marketers can’t go wrong when they look for consumers among a universe of HUNDREDS of MILLIONS. If we look at Adults 18+, 92.5% (222.2M) tune in to radio each week (Nielsen Comparable Metrics 3Q 16). Nielsen says that is a larger number than TV, larger than PCs, larger than smartphones, larger than tablets. Read that previous sentence again.

Continue reading “Radio = Results”